Collars & Co: Creators of the Best Workplace Hack Since the Martini Lunch!
For over a decade, the founder of Collars & Co. worked in Manhattan and struggled to find stylish, comfortable clothes. The quarter-zip sweater over a dress shirt with slacks was the go-to look for every office worker not wearing a suit and tie. Though considered to be business “casual,” this too had its drawbacks. The dress shirt was uncomfortable, hot, and would bunch up—plus, the sleeves would get stuck when putting on the sweater. So, the founder of Collars & Co. created a solution: the Dress Collar Polo™. It's a soft, stretchy polo with a firm dress collar that gives the appearance of a dress shirt without all the fuss and drawbacks of a button-down, long-sleeve shirt.
TikTok Famous
This combination of style and comfort seemed like a no-brainer—but what would the rest of the working world think about it? And how would we get the message out? Collars & Co. started with a TikTok video filmed by the founder's 7-year-old daughter. And yes, it went viral. People loved the idea. This positive feedback proved that a market existed and that there was high demand. Collars & Co. started with its core product: the Dress Collar Polo™. Pretty quickly, there were requests for additional collar styles, colorways, and eventually, a whole range of products—all designed to blend comfort and style, suitable for a day at the office or a night on the town.
Shark Tank Success
Things took off quickly with Collars & Co. They went from worrying about whether they would sell a thousand shirts to wondering how to pay for a 100,000-unit shipment—almost overnight. They knew they would need a partner, and as luck would have it, the best partner they could think of was about to come knocking at their door (not literally).
NBC’s Shark Tank reached out to them via email, and they were selected for the show. In the end, they made a deal with Mark Cuban and Peter Jones—maybe the best BOGO deal in the history of men's clothing.
The founder has said, "Working with Mark and Peter has been a pleasure. Their expertise and guidance have helped Collars & Co. become one of the fastest-growing menswear brands today." Since then, they have expanded from polos to a diverse range of collections, including Quattro Flex Dress Shirts, Luxury Touch Quarter Zips, Sweaters, CEO Chinos, and modern Outerwear.
The Collar Newsletter
This article is an excerpt from "The Collar", a weekly newsletter published by the founder of Collars & Co., offering a comprehensive look into the world of the modern man. With expert advice and insights on lifestyle, fashion, travel, and culture, The Collar is a meticulously curated anthology that caters to those with refined tastes.
And now, we’re making it even easier for you to experience the comfort and style of Collars & Co. Use code Mantry20 for 20% off your next purchase at Collars & Co.'s website. But hurry—this exclusive offer expires June 30, 2025!
Upgrade your wardrobe today—because looking sharp should never feel uncomfortable.

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