Introducing: Ritani

Who Is Ritani?

Ritani is where craftsmanship meets modern love. Established in 1999 by a family of jewelers, this New York-based brand has spent over two decades redefining how people shop for jewelry. Known for their bespoke, handcrafted pieces, Ritani combines a deep understanding of diamonds with a personalized touch, guiding each customer to their perfect engagement ring, wedding band, or custom piece. Jewelry isn't just an accessory—it's a story, and Ritani is here to make yours unforgettable.

The Ritani Edge

Affordable Luxury

Say goodbye to overpriced jewelry. By cutting out the middleman, Ritani ensures high-quality designs remain accessible, proving that expressing love doesn’t need to break the bank.

Radical Transparency

Ritani’s Transparent Diamond Pricing strips away the mystery of diamond costs. Every price is broken down—from sourcing to fulfillment to markup—so you know exactly what you’re paying for.

Confidence Guaranteed

Buying jewelry online? Ritani’s Free In-Store Preview bridges the gap. Design your dream ring online and preview it in person at a local jeweler, risk-free. Don’t love it? Walk away, no hard feelings.

Custom Creations

Ritani’s 90,000-strong diamond inventory and myriad settings are just the beginning. Build your ring online or take things up a notch with their custom design services. Their experts are ready to turn your unique vision into reality, proving no love story is too unique for Ritani.

Service With Style

Forget chatbots. Ritani’s customer service is powered by real humans who never upsell or pressure you. Whether you need diamond advice or a deep dive into ring styles, their team is just an email or call away, ready to help within your budget.

Ethically Sourced, Expertly Crafted

Jewelry should make you feel good—inside and out. Ritani adheres to the Kimberley Process, ensuring every diamond is ethically sourced. From hand-inspected loose diamonds to certified gemstones, each piece comes with a commitment to quality and accountability.

Why Choose Ritani?

  1. Free In-Store Previews – See your ring in person before committing.
  2. Free Returns – Not in love? Return it within 30 days, no hassle.
  3. Price Match Guarantee – Always pay the best price for your diamond.
  4. Lifetime Care – Free cleanings, appraisals, and a lifetime warranty.
  5. Discreet Shipping – Insured, secure, and surprise-safe packaging.
Engagement Season, Simplified

If you’re planning a holiday proposal, Ritani’s made-to-order rings in platinum, yellow, or white gold are the ultimate statement. Choose from natural or lab-grown diamonds, or opt for vibrant gemstones like sapphires or emeralds. Need help? Virtual consultations ensure you’re never navigating this journey alone.

At Ritani, every piece tells a story—yours starts here. 

Today use code MANTRY25 for $25.00 off your order on top of all their end of year sales.

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